In any negotiation, you have to give something to get something. That’s what negotiating means — finding a compromise. But with this give and take, comes risk/reward considerations. Are you willing to risk the loss of something you want to gain something else?
People who get recruited to work for other companies are in this risk/reward situation all the time. They go into negotiations and find they’re being offered more money. That’s the reward, but what’s the risk? Maybe they’re not getting the same stable work environment or support staff. These things have to be weighed in all negotiations.
There are two schools of thought on risk/reward ratios: 1) Take as much as you can up front for immediate profits, or 2) Be fair and expect it to pay off in the long run. I recommend going for the long term if you plan to stay in the business.